College is expensive. There are loans and other ways to get money for higher education, but free money is always the best way to pay for college. If you can afford to pay for your kids to go to college, you probably made some sacrifices and good savings choices when they were young. Not everyone can do this, so if you know your child wants to go to college, encourage them to work towards scholarships for students. Not all good students are going to get these, as there are only so many to go around, but there are a few things they can do to get noticed.
Good grades are almost always a way to get good scholarships for students. Not all of them rely on this for qualification, but many do. Students should always be encouraged to do their best, but don't push too hard. There are some students that will never be straight-A students, but they can still get into a good college because they have solid grades. It also depends on the target college. Where a student wants to go makes a difference in what GPA is acceptable. Just encourage them to work hard and to use good study habits.
Some students find that doing special projects that are not necessarily grade-orientated are ways to get scholarships for students. These special projects can come up all throughout school. It could be something as simple as a science fair project. Encourage your child to participant in all types of special projects that may otherwise be optional at school. Also encourage them to do special projects and contests that develop in the community rather than just as school. Even without a scholarship, this helps your child become much more well rounded.
Don't forget about getting involved with the community in general. There are many scheduling committees that look at more than just grades, or give out scholarships based on single projects. Many colleges want their students to be well-rounded, and so do those that offer money to a student. Encourage your child to help the community by volunteering in a few different ways each year. They can also do things like Boy or Girl Scouts or programs like it. There are many out there, so your child is sure to find something that they will love to do.
There is a bonus to having your child go through all of these things in high school other than scholarships for students. They are going to be better people and they will grow up keeping others in mind when making choices. They are also going to know the value of hard work and keeping a goal in mind. Whether they get the money to go to college through scholarships or through loans or savings, there is always something to be said for doing your best and giving back. What they learn from your guidance will carry throughout their lives, even when it seems that they are not hearing a word that you are saying.